AdsDax blockchain advertising platform powers award-winning ad campaign at CIDCA 2019
AdsDax and its innovative use of blockchain-powered advertising has been recognised at the Campaign India Digital Crest Awards 2019. The recent ad campaign, which saw Isobar and CEAT partner with AdsDax to put rich-media ads on the blockchain, was a winner in the “Insight-led programmatic buying” category after being recognised for the use of blockchain technology to reduce ad fraud.
Held in Mumbai on the 12th of June, the 2019 Campaign India Digital Crest Awards seek to reward excellence in digital advertising and marketing. Currently in its tenth edition, the Digital Crest Awards are only given to the most innovative, creative and engaging digital advertising campaigns with a strong focus on the effectiveness and ROI the campaign.
Another milestone for blockchain-based advertising
Discussing the honour, AdsDax CEO Ian Mullins stated, “Not only is this is a great milestone for AdsDax, as we become the world’s first award-winning, blockchain-powered advertising platform, it is also a key milestone for the use of blockchain technology in advertising. This is a major step in our vision to facilitate a more open, unified and transparent ecosystem that is fair to all participants. Combining ad tech with a blockchain tech stack creates a powerful game-changing set of tools for the industry.”
Optimal use of client resources
One of 23 categories, the gong for Insight-led programmatic buying is awarded for “the best use of insights in programmatic advertising, use of a seamless media and creative strategy, recalibration in real time and optimal use of client resources”. AdsDax leveraged its blockchain-powered advertising platform to track key campaign data on a 3rd-party-verified public ledger, providing Isobar and CEAT with real-time, transparent access to events in the campaign as they unfolded.
When discussing the campaign, Shekhar Mhaskar, Chief Growth Officer at Isobar, stated: “The AdsDax team have proved their blockchain platform can track live ad campaign events, at scale on an immutable, distributed ledger with transactions recorded in real-time directly from the rich-media ad creative. We believe this is a major milestone in what is likely to be the start of a journey to explore how distributed ledgers can improve efficiency.”