Editorial Archives

Ryan

0

Editorial

May 17, 2019

Can Blockchain really change advertising?

Blockchain. The nascent technology that is championed as a "game-changer" in industries ranging from pharmaceuticals to agriculture, shipping, retail, banking,…

Consumed by data

Today, attitudes and laws toward data ownership and consent are changing. As they do, brands and advertisers are working to…

Is digital advertising broken?

In 2008, advertisers spent around $48 billion promoting their brands. Despite this growth, online advertisers, publishers and consumers are struggling…