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We're all wasting way too much time and money on a media supply chain with poor standards adoption, too many players grading their own homework, too many hidden touches, and too many holes to allow criminals to rip us off.

Marc Pritchard Chief Brand Officer, Procter & Gamble

We are now entering an era where information is being decentralised so that individuals can own their individual data. And that's the real value of blockchain that makes it exciting.

Zhang Shoucheng, Prof. Physics, Stanford University

As an immutable, distributed, transparent ledger, blockchain is a natural fit for the digital advertising supply chain

Blockchain for Video Advertising, IAB (Feb 2018)